"BRAZELLY" was founded on the basis of a simple fact, of which everyone is aware: women can no longer stand wearing uncomfortable bras with protruding underwires. Pain, sweat, skin redness and many other inconveniences are caused by underwire bras. Studies also claim that underwires may be responsible for breast cancer, although there is no conclusive evidence.

In 2019, our two founders Lucia and Aline, both passionate activists of the "no bra" movement for several years, decided to work on an amazing project: to develop an underwire-free bra that is (really) comfortable, allows good posture and is super sexy.

"BRAZELLY" didn't invent anything new. After all, underwire bras have been around for years. But most models are very uncomfortable and do not support the breasts properly. After a year of research and development, we have managed to create an innovative bra that is attractive to thousands of women around the world because of its cut, comfort and quality materials.